Rapala’s name is a bit weird, but the promotion is very creative! I found Mike Iaconelli promotion, currently available in 2 sizes –

The style is Floating, and the special tail structure is useful! No matter how fast you swim, the tail is like a parachute. You can stop Luya’s movement immediately, let it float in the water, and behave more realistically. It is more like a small fish that lives and does not live. The level of Rapala should be between $9.99 and $11.99.

  • Japanese official websiteHttp://www.rapala.co.jp/rapala_lures/rps.html
  • Advertising filmhttps://www.youtube.com/watch?v=fWAgRswd7hM
  • Commentary filmhttps://www.youtube.com/watch?v=Ce_HQtaRtU4


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