Rapala’s name is a bit weird, but the promotion is very creative! I found Mike Iaconelli promotion, currently available in 2 sizes –
The style is Floating, and the special tail structure is useful! No matter how fast you swim, the tail is like a parachute. You can stop Luya’s movement immediately, let it float in the water, and behave more realistically. It is more like a small fish that lives and does not live. The level of Rapala should be between $9.99 and $11.99.
- Japanese official websiteHttp://www.rapala.co.jp/rapala_lures/rps.html
- Advertising filmhttps://www.youtube.com/watch?v=fWAgRswd7hM
- Commentary filmhttps://www.youtube.com/watch?v=Ce_HQtaRtU4